Cameron Black was born completely blind.
He was also born with a dream:
To be a sports broadcaster.
Over the course of a year,
we created a new language.
To let Cameron understand basketball
through haptics, spatial audio and refreshable braille.
Then, Cameron did the impossible.
Commentate Game 3 of the NBA Playoffs.
Live. On Prime-Time TV.
Adding a new meaning to Michelob ULTRA’s mantra:
It’s Only Worth It If You Enjoy It.
Aired in 52 countries. $20+million of earned media. 3+ Billion impressions.
McEnroe vs McEnroe was the first ever Real vs Virtual Tennis Match.
It became a global piece of entertainment. A content idea never done before.
Instead of us paying ESPN, ESPN invested into this bold idea.
A fusion of six pieces of technology combined for the very first time:
Motion capture, A.I. Learning, UNREAL ENGINE, a High-Resolution Mist combined with four re-programmed Industrial Robots.
All happening on a custom-built Tennis court.
The BRIT Awards failed to give women and non-binary artists a stage.
So we turned a billboard into one for them.
Under the global platform Greatness Is Yours To Take,
Budweiser empowers up-and-coming artists to achieve greatness, no matter their gender.
So when the BRIT Awards only empowered men for their Best Artist category, Budweiser had to do something in response.
And we acted fast.
We turned one of our billboards into a stage to champion women and non-binary people.
Then we opened it for anyone to take.
The show was live-streamed globally, and we even bought media inside O2 Arena, the home of the BRIT Awards,
to stream it in front of artists, producers, managers and anyone who’s anyone in the music industry.
And the Budweiser billboard stage caught their eyes.
MyChelle, one of the artists brave enough to take the stage was signed by Kobalt Music and launched a single a month later.
Leaving her busking days behind her.
Michelob ULTRA believes in the power of joy in sports.
As Covid-19 descended on the world, stadiums all over emptied and that joy disappeared.
So, we brought it back.
Have you ever said yes to things just to fit in? We’ve all been there.
To encourage people to drop the act and be their true selves, Mike’s Hard Lemonade launched Bobbleheads.
After all, you don’t have to keep saying yes to everything just to be part of the group.
Mike’s Bobbleheads was shot with Director Martin Holzman, in Buenos Aires, aired globally and translated to over 10 different countries and dialects.
Christopher Walken. Serena Williams. Don Cheadle. Sylvester Stallone. Megan Fox. Lucy Liu. Usher. Maluma.
It was the most star studded Super Bowl commercial of the year.
Or was it?
Introducing the first ads you can vacation in.
Scan the QR code to win a vacation in the destination featured in them.
Michelob ULTRA Seltzer included.
Documentary about three generations of a dutch-surinamese family. The creator of the film finds herself between two worlds and gives the viewer an idea of the search for, and making of one’s own home. Documentary was broadcasted on national television in the Netherlands.
Everyone is different. That's difficult, easy, accustomed, awkward, cool, logical, strange, amazing, wonderful, painful, fine, crazy, great, cool, stupid, especially, pleasant, unpleasant, delicious, ridiculous, funny, lousy, awesome, intricate: just the way we are. This PSA encourages LGBT teenagers to celebrate their uniqueness.
COC Netherlands
